Comment Marketing: 101

lightsThese days, it’s not enough to make a business transaction and then part ways. It’s important that you remain part of the conversation, and commenting on industry-related blog posts is a great way to do precisely that. Interacting with like-minded individuals can bring your business to new heights by helping you establish authority, gain followers, and increase sales. This practice of using a comments section to promote your business is referred to as comment marketing, and the aim here is to draw attention to your products and services. However, before you jump in, it’s important to have a set of guidelines in mind. At LinkNow Media, we recommend the following when it comes to comment marketing:

Stick to The Point

The comments section provides the perfect place to build backlinks. But keep in mind that the goal is to attract people to your website by participating in a conversation, not by merely dropping a link. Don’t feel the need to comment if you have nothing to contribute to the conversation. An unrelated comment that contains a link will come across as spammy, and this will only annoy others. Be insightful and make sure your comment is in relation to the content at hand. This is what encourages people to vote up a comment and head to your website to see what else you have to say or offer.

Be Genuine

As with any type of marketing, having your target audience in mind is key. Blogging communities tend to be on the younger side, and that means traditional forms of marketing aren’t going to work here. This is the generation that grew up always having the internet, so in-your-face types of ads won’t be effective. Your best bet is to be yourself and use your own voice. If you can do that, you’ll have no problem attracting visitors naturally. If you disagree with a point, politely state your point of view. This can take the conversation in a completely new direction.

Be consistent

We pointed at the importance of brand consistency in the past, and the same principles apply here. Use your real name and a recent photo. If you consistently comment, others will begin to recognize your profile and see you as an authoritative figure. Customers gained this way are some of your most valuable customers. They’ve already shown that they share their experiences online. Eventually, they’ll spread the word about your products and services.


It’s one thing to join in on the conversations, but the only way you’ll learn which channels are effective is by measuring how many leads are being generated. With the information from an analytics program, you can save time by only participating on blogs that are sources for traffic.

Is comment marketing part of your digital strategy? If so, how do you pull the right type of people towards your business’s website? Let us know in the comment section below!


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