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What Makes a Good Landing Page?

A lot of people don’t know what they’re looking for when they are searching for something on the internet. They might have an idea of what they want, but that idea doesn’t come into focus until they’ve arrived at the right website. For example, they may know that they want a manicure, but they may not know they want a gel manicure until they are provided with that option.

On the other hand, there are people who know exactly what they want. They’re heading to Google with very specific search terms in mind. These are the types of people you want to target in your landing page.

What Is a Landing Page?

In the simplest terms, a landing page is a page on your website where a visitor lands. Unlike typical content, landing pages are used to market your services or products by offering some sort of deal or incentive. A good landing page should contain the following information:

Long-tail Keywords

The most effective landing pages are the most focused. You need to know who your customers are and how they’re searching. Understanding search intent is vital to the success of your landing page. When it comes to content, you don’t need talk about how many years of years of experience you have or your level of customer service. Leave that information for your home and about us page. Instead, use long-tail keywords. Long-tail keywords are phrases that are very specific to products and services. While long-tail keywords don’t necessary lead to increased traffic, they help to boost conversions significantly.

Strong Call to Action

Calls to action encourage a site visitor to follow through with an action, whether that’s booking an appointment, providing contact information, or purchasing a product. If the end-goal is to have your customer do something, you need to guide them to that thing. The last thing you want is for visitors to become distracted and go elsewhere. There are ways to avoid that. Go with a simple design and make good use of negative space. The best calls to action are the ones where a visitor can’t help but do exactly what you want them to do – they are discreet, yet powerful.

Properly Formatted Title Tags & Headers

Your title should reflect the topic at hand. If your landing page is focused on granite countertop installation, your title needs to inform the reader of that fact. It’s also important that your headers have the appropriate header tags. Header tags are a way to classify the importance of content on your website, and help search engines determine what the page is about.


Those are just 3 tips that can help a visitor purchase a product or service. We will revisit landing pages in the future with more helpful tips, so be sure to stay tuned!


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