Small Business Facebook Ads: 101

adEven if you post on Facebook consistently and often, you may still have trouble reaching people. The best way to ensure that people see your posts is by using Facebook ads. Advertising on Facebook is an effective way to drive visitors to your Facebook page, where they can get a better idea about the services you offer, who you are and what you’re all about. When it comes to Facebook ads, there are several types to choose from, and the ones you should go with depend on your goals as well as the needs and wants of your target audience. Here are five different types of ads that might be helpful for increasing engagement:

1.      Event Ad

If you have an upcoming event, such as a one-day sale, fundraiser or product launch party, an event ad is great way to help spread the word and draw in a crowd.

2.      Local Ad

Local ads work well for businesses with a physical location because they allow you to target prospective customers who are in your area.

3.      Retargeting Ad

Sometimes people need an extra nudge to follow through with an online purchase, and a retargeting ad is designed to do precisely that.

4.      Video Ad

People respond to visuals, especially videos. They are great way to present new products, showcase your team in action and raise brand awareness.

5.      Offer Claim Ad

Offer claim ads can help drive traffic to your Facebook page and your business’s website by letting those who follow your newsfeed know about an ongoing sale, discount or promotion.

Reach New People and Boost Sales

These are only five types of ads that can help you reach your target audiences to boost sales. There are many more out there, so we’ll be sure to visit this topic again in a future blog post. If you would like additional information on these types of ads or are looking to get started, you can get in touch with LinkNow Media. We can help you get going in the right direction.


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