Facebook Tips For Small Businesses

floristAt LinkNow Media, we looked at why small businesses should be using Facebook before, and we’re looking at it again today. Why? Because so many small business owners still don’t see the point in having a business page. Just because your business is doing fine doesn’t mean that you can’t benefit from creating a business profile on Facebook. It’s a great platform to display your human side, enhance your reputation, and reach a wider audience. Here are some quick tips that will save you time and make your efforts worthwhile.

Post Polls & Quizzes

Posting a status update on holidays is not enough to get noticed. To increase engagement, you’ll need to interact with people. This is harder than it sounds, especially when first starting out. Posting something that you think is cool or exciting and not getting the reaction that you expected can be enough to throw in the towel. The only thing that can make this even more frustrating is seeing your competition post similar content and getting tons of likes and comments. Don’t let stuff like that get you down, or attempt to emulate what they’re doing. Rather, focus on personalizing your interactions. One way to that is with quizzes and polls. They’re a great way to break the ice, and get a conversation going.

Post Photos

A picture is worth a thousand words, and you’ve heard it before. Of all the things that make a social media page successful, photos are arguably the number one component in strengthening a brand. Of course, this is easier for businesses that lend themselves to attractive pictures, like bakeries, flower shops, and salons. If you provide a service that isn’t appealing to the eyes, such as septic tank removal, you might struggle to find a photo to post. We get that. If there’s one thing you don’t want to be it’s unattractive. However, there are so many other aspects of your business that are post-worthy. Are you participating in any local charities? Have you recently added a new work tool to your arsenal? Or perhaps you have an upcoming staff party?

What you choose to post all depends on how you want to be perceived. If you want to show prospective customers that family values are important to your business, then don’t hesitate to share your family’s Christmas photo or post pictures of your son’s wedding. If you want to show customers that you care about environmental issues, post pictures that illustrate the efforts your company is making to reduce its carbon footprint.

Since we’re on the topic of photos, another area that can’t be overlooked is your cover photo and profile picture. These photos are public, so choose them wisely. Select ones that are direct and unique to brand. Make sure your photo is optimized properly or else you run the risk of having it appear blurry on different devices. If there is text within your cover photo, make sure it isn’t hidden underneath your profile picture.

Use a Content Calendar

We looked at the importance of using a content calendar in a past post, and we’re bringing up this point again now. With so much on your plate, there’s no possible way that you can keep them all in your head. Keeping a content calendar means not having to strain each day for a new idea. Jot down ideas in the notes section of your phone or keep a notebook handy. You never know when inspiration will strike.

Use Facebook Audience Insights

A huge mistake that people make on social media is measuring their success by the number of likes they get on a given post. This comes as no surprise. After all, likes feel good, and suggest that the content your producing is interesting. While the number of likes you get on a post is an important aspect of building a social media strategy, it’s a relatively superficial way to measure engagement. A better way to measure your performance is through analyzing metrics. With visitor behavior displayed in the form of a graph, you’ll easily be able to see the location and demographic of your audience, what types of content your audience is engaging with, and the best time and days of the week to post such content. The more you know about the behavior of your audience, the better you can give them what they are looking for.

Follow these tips from LinkNow Media, and you’ll be building relationships and making new sales in no time.


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