5 Ways to Boost Your Business with a Social Media Presence

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Social media presence is one of the most crucial marketing strategies today. From TikTok to LinkedIn, companies are branching out and finding more and more ways to connect and stay relevant online. Logging on and creating a business profile is good and well, but it’s what you do with social media that makes it count. Authenticity is key, but not without a little strategy.

In this week’s post, we will explore 5 different ways to use social media to your advantage as a small business owner. We suggest:

  • A multi-platform presence
  • Constant engagement with your audience
  • Strategizing before posting
  • Adopting proper hashtag (#) etiquette
  • Creating interactive giveaway posts

Interested in learning more? Read on to receive the full scoop.

1. Stay Connected on All Social Media Platforms

Facebook, Google My Business, Instagram… You Name It!

If you want to make an impact online, you can’t just dip your toes in the water—you need to dive right in. A full-fledged social media presence is the first step of many, but without it, you might be missing out on a whole new market of customers.

2. Respond to Everyone

The Quicker, The Better

Whether it’s a comment or a private message, we always recommend answering promptly, especially if the individual is asking a question about your business or services. A good rule of thumb is to respond within 24 hours whenever possible, but if you can manage sooner, do it. There is nothing better than a responsive and attentive company.

3. Develop a Social Media Content Strategy

Create Your Posts in Advance

Although it may seem tempting to write your posts on the fly, it’s always best to plan and schedule your content delivery.
Notice when your audience is most likely to be online, and use this knowledge to your benefit. Write something that highlights what your company has to offer, add a personal touch, determine the right moment to post, and repeat. And if you don’t know what to write, you might want to enlist professional content marketers like us at LinkNow to help you out.

4. Learn How to Use Hashtags Correctly

Gain a Wider Reach with Industry Specific #Hashtags

Many people overlook hashtags simply because they don’t understand their potential. By hashtagging keywords specific to your industry, your post will pop up when anyone searches the tag. This means that individuals who might not be familiar with your business can be led to it with only a click.

5. Host a Product or Service Giveaway

Encourage Post Shares and Tagging

Small businesses have started to get creative with their marketing budget. Instead of allocating more money into paid ads, many have begun utilizing client engagement as a tool by hosting giveaways.

How does this work? It’s easy. You offer a chance of winning goods or services in exchange for sharing a post and tagging (@) friends. Then, one or more participants are selected as random winners on a given date. Interactive giveaway posts are a cost-effective way to increase brand exposure, and a fun way to get your audience in on the conversation.

Too Busy for Social Media? LinkNow Media Has You Covered

Get in Touch Today

From maintaining posting frequency to developing a specific content strategy, our team takes the stress of social media off your shoulders. With us, your small business can be present on all major social platforms without having to lift a Twitter finger.

Contact us now to find out more, and let us know what you thought of this week’s article below.

If you need help with developing your brands social media presence, don’t hesitate to reach out to us. Leave a comment, drop us a line, or send us an email at website@linknowmedia.com to get in touch with us.


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