5 Tips for Small Business Marketing
Mega-corporations often have the luxury of having dozens of people dedicated to their marketing efforts. Small business owners and marketers aren’t nearly as lucky. In truth they can’t afford, given the amount of time and resources they have at their disposal, to make a mistake.
Here is a list featuring several of the most common strategies businesses overlook that you should make an effort to avoid as a small business marketer.
Keep an eye on what your competitors are doing.
Even if you don’t have any direct competitors in town, find several similar small businesses that you respect and who do a good job with marketing. You can learn from their mistakes as you would your own. Furthermore, if they do something that is particularly ingenious, do your best to apply their strategy to your own business. Soak up any information you can, as knowledge is power in marketing.
Target the right audience
No matter how amazing, unique, and thoughtful your marketing campaign is, it will be a colossal waste of your resources if you are targeting the wrong audience. Some small businesses are very aware of the demographics that make up their customer base, while such insight is more difficult gain for others. This leads us to our next pitfall to avoid.
Be sure to collect data
How can you be certain of the efficacy of your marketing and with whom it is resonating if you are not keeping track of your results? This can range from using Google Analytics to see how traffic flows to and through your site from tracking conversions through your PPC ads. As a small business, it is absolutely imperative that you learn from your mistakes. However, it is impossible to do without data!
Spread your marketing budget around
Many business owners opt to spend their entire marketing budget on just one thing thinking the large investment will jumpstart their business and marketing efforts. While it may work a miniscule percentage of the time, these businesses are often left with nothing to show for this investment. This pitfall is especially dangerous and shortsighted if you are spending all your money on something that you haven’t tried before.
Make an effort to do marketing
This one sounds obvious, but the percentage of small businesses that don’t spend any resources on marketing is alarmingly high. Even if you have the best product or service on the planet, you need to do something to get the message out there.