5 SEO Myths Debunked
There’s no shortage of people on the internet telling you what you should do to improve your website’s ranking. With so much information out there, it can be difficult to know who to trust. When it comes to SEO advice, we recommend going with the big leagues: MOZ, Search Engine Land, and Search Engine Roundtable. We also recommend our main blog, which is written in-house by our online marketing specialist, Lauchlin. If there is something new going on in the SEO world, you’re sure to find it there. Sticking with reliable sources will keep your online marketing efforts on point.
The More Links, The Better
Backlinks are a critical ranking factor, but quality definitely outweighs quantity here. Low quality links are links that come from a low quality website, or a website that hosts malware or contains spammy pages. These types of links aren’t legitimate in Google’s eyes, and can therefore hurt your search engine performance. Quality links, on the other hand, are links that come from trustworthy websites. Teaming up with the right crowd is sure to give your site’s position a boost.
Load Up on Keywords
The practice of loading up on keywords in content is called keyword stuffing. A site that is found to be packed with the same keyword will be penalized by Google, or even banned. Google has scanning for stuffed keywords down-pack, so there’s no point trying to manipulate your site’s ranking with this strategy. When it comes to content, write naturally.
Be on Every Social Media Channel
Social media should be part of your online marketing strategy. If anyone’s ever told you that your business should be on every social media channel, they were being hyperbolic. There are hundreds of social media sites out there, and your company needn’t be on all them. What that someone should have told you was that it’s important to create a profile on at least a handful. The sites that will yield the most benefits are the ones where your target audience are, typically Facebook and Twitter.
Image Optimization is a Waste of Time
Having visuals on your website is important for many reasons. They help create an emotional connection with your audience, enhance your brand, and improve the look of your site. While it’s true that Google can’t actually see image, it does scan the description, so it’s important that your titles and captions use relevant keywords.
SEO is Dead
SEO is dead is a misconception that just won’t seem to die. It’s true that SEO is evolving, but that doesn’t mean it’s dead. It’s alive and well! If SEO was in fact dead, that would mean that search engines were also over and done with. This phrase is a cliché and a red flag for an unreliable source.
Closing
For as long as search engines have existed, there has been misconceptions about SEO. Taking the wrong advice not only wastes your time, but it can seriously hurt your website’s ranking, even permanently.
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