3 Web Design Tips for New Businesses
Creating a web presence is important for any business, but the stakes are higher for startups. No one knows who you are, and your website is how you’ll be making an introduction. First impressions count, and if your website isn’t providing visitors with the experience they’re looking for or the information they need, your business is going to struggle.
Here are three points to keep in mind when it comes to the design of your startup website:
Make it mobile-friendly!
In April of 2015, Google rolled out with a search algorithm, which gave mobile-responsive websites priority in search result listings and penalized websites that weren’t. To this day, non-responsive sites are still getting hit hard. Bottom line: you can’t afford not to have a mobile-responsive site. With more than half of web traffic coming from mobile devices, you’ll want to put even more focus on how your site looks and functions on mobile.
Keep it simple!
Simplicity is more than a trend on the web, it is an effective way to highlight the services you provide. A lot of startup companies go with a simple one page site to start. This is a great option because it is attractive, affordable, and can help you spread the word about an upcoming product launch or new project. Whether you go with a one page site or not, you want to be straightforward and to the point. Overwhelming your visitors with superfluous text, various font styles, bright colors, and unnecessary images will turn them away faster than water off a duck’s back. Keep in mind that the more you put onto your website, the slower the load time may be.
Keep it focused!
Your website is shaping how people perceive your business, whether you like it or not. Remember, people don’t yet know who you are or what you’re all about, so make sure important information is front and center. Visual hierarchy is a principle that is used in web design, and it refers the process of arranging site elements in a way that implies importance. Simply put, the more important a piece of information is, the more attention it needs. This can be achieved by playing with blank space, increasing font/image size, or changing font color.
This is your first impression, and you do not want it to be your last. People are judging your company’s credibility by the look and feel of your site. As a startup company, it is important that you keep a close eye on what’s working and what isn’t. You might not get everything right the first time, so you’ll want to make adjustments as soon as you can.