3 Reasons Why Your Company Needs a LinkedIn Page
Be on this. Be on that. You may be reaching a point where you are tired of people telling which social media networks your company needs to be on. You’re already on Facebook and Twitter, so what difference does it make if you create one more social media account, like LinkedIn? If LinkedIn is where your audience is active, it could make all the difference in the world.
So what is LinkedIn, and could your company benefit from it? Let’s find out.
Founded in 2002, LinkedIn is a business-oriented social networking website where users create profiles to highlight their strengths, skills, and education history. Unlike Facebook and Twitter, users can only connect with someone they already have a relationship with, such as a colleague or classmate. According to 2016 LinkedIn statistics, there are 450 million users – not as many users as Facebook, but more than Twitter.
Facebook, Twitter, and LinkedIn tend to get mentioned in the same sentence. They are the trifecta of the social media world, but companies tend to be less motivated when it comes to creating a LinkedIn page – the question is: why? Here are three reasons that could change that:
LinkedIn Can Enhance Your Brand
Even if you have a personal LinkedIn page, you should still create a Company Page. Company Pages allow you to include your logo and a banner image, which is a great way to promote your company’s brand image. It will also allow any employee who has a personal LinkedIn profile to add your company’s logo to their page. That means your employees will become your brand ambassadors. That’s free advertising!
You Can Track Your Progress
Company Pages offer numerous features that aren’t available with a personal profile. These features will allow you to track: engagement on posts, clicks your posts have generated, and follower growth. With this data, you can analyze what’s working and what isn’t, and adjust your content as you see fit. Company Pages will also notify you when someone mentions your business in a status. Like other forms of social media, this alert will help you interact in real time. You’ll be able create deeper relationships with your clients, and respond to anything negative before your reputation is damaged.
You Can Showcase Your Services & Products
Showcase Pages, which are extensions of your Company Page, allow you to promote your products, services, or departments. If you offer a lot of products, you will want to take full advantage of this feature. With so much real estate, you can go into lengthy product descriptions. Showcase Pages can also be used as an FAQ page, event, or campaigns.
Closing
Many business owners claim that they are too busy to deal with social media; but one of the greatest benefits about LinkedIn is that you can more or less go on auto-pilot once you’ve created your page. Of course, interacting with connections and sharing related news topics will always yield more benefits, on LinkedIn as well as other social networking sites.
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