3 Link Building Tips That Will Bring Your Business to New Heights

linkLink building is precisely what it sounds like – it is the process of building links on the web in an effort to drive traffic to a website. Link building is an effective way to improve the position of a website on search listings because Google measures the reliability of a website based on the number of quality links pointing back to it. So, the more quality links pointing to a website, the greater its performance on Google’s search result pages. If you are building links as part of your online marketing strategy, here are three tips that are sure to help you out:

Link with a trust-worthy site

Associating yourself with the wrong crowd can damage your reputation. In the same way, linking with a site that is hosting malware and viruses, contains spammy pages, or has reports of phishing will seriously hurt your link building efforts. When it comes to improving your search engine performance, it pays to link with a trustworthy site. A trustworthy site is one that is considered to be legitimate by Google. These sites tend to be more popular among users, i.e. Facebook and Amazon.

Link within quality content

Content is king any way you slice it. Creating keyword rich, relevant content and reaching out to like-minded individuals who are open to the idea of sharing it on their blog or social media page is a surefire way to get noticed.

Another point to keep in mind is that links found within quality content are considered stronger and more valuable by Google’s standards. It’s important that the link isn’t placed randomly within the text, or you run the risk of looking fishy.

Link locally

Being friendly with companies in your neighborhood is never going to hurt you. Scratch their back, and they’ll scratch yours. If you need a service, try to go with someone in the community rather than a huge corporation. If you are restaurant owner, for example, and are in need new signage for your storefront, team up with a local company. You can than share a testimonial on their website or give them a shout out on Facebook. You’ll both reap the benefits!


Link building can be time-consuming and a lot of work, but it is totally worth the advantages it yields. Follow the above tips and your efforts won’t be wasted.


Leave a Reply

Your email address will not be published. Required fields are marked *