3 Functions Your Website Needs in 2016
The air is getting crisper, the leaves are changing color, and drawings of pumpkin spice lattes are making their annual debut on every chalkboard of every local café in America. As you delight in the many autumnal turns happening around you, you mustn’t neglect your website. Website trends change with the seasons, and failure to keep abreast can seriously hurt your marketing efforts. Here are three functions that your website needs going into October:
Social Media Integration
You’re no doubt getting traffic from your social media profiles to your website, but there’s no reason why it needs to be a one-way street. Even the best looking website shouldn’t stand on its own. Incorporating links to your Facebook, Twitter, Instagram, and other social media profiles on your website is an effective way to increase your online presence. A lot of people are concerned that links will drive people away from their site, but if you post content on your social profiles regularly, there’s no harm done. If you are like most business owners, your social media channels provide visitors with updates on promotions, specials, and ongoing projects more than your website does. Going back and forth between your site and social media profiles should be a seamless operation.
FAQs may not be the first thing that comes to mind when it comes to web content, but it is an extremely valuable page. Not only does it provide your visitors with useful information, it can also help move your website up on Google’s search result pages. When Google rolled out with the hummingbird algorithm in 2013, webmasters saw value in FAQ pages because the update was directly related to voice search technology. People are still using voice search to find local services and products, so phrases that starts with: who, what, why, where, and how are integral to a site’s position.
Nothing is more persuasive than a third party’s opinion. A positive review can be a deal breaker for a prospective customer trying to decide between your company and your competitor, so it pays to incorporate a testimonials page. Not only can testimonials increase the credibility of your company, they also can strengthen your relationships with clients. Even a negative review can be helpful because it allows you the opportunity to show how far you will go to fix a problem.
Those are just three features that can help your digital marketing efforts (there are tons!). While small, they can yield HUGE results, so don’t overlook their importance.