CTA Tips For Small Businesses
If you have a website, then you have a goal in mind. Whether that goal is to get someone to sign up for a free trial, join an email list, or call for your services, you need an effective Call to Action (CTA). Driving traffic to your website isn’t always easy, and getting visitors is only half the battle. Once there, you want them to follow through with whatever you want them to do. Below you will find a handful of ways that will help make sure your efforts aren’t wasted.
Advertisements are everywhere. With so much information clamoring for our attention, it is critical that you standout among the crowd. People don’t have time to figure out your brand, it needs to be clearly defined right away. The key thing here is to know your audience. Most people have a good idea about who they are trying to reach, and might even be able to picture what they look like, but you need to go deeper – what do they want? Fast shipping? A free trial? A unique experience? Following your intuition is one thing, but a more accurate way to understand your target persona is by using keyword research tools. These tools can help you figure out which terms your target audience is using to find your product or services.
Your CTA button needs to tell visitors what you want them to do, so that means it should contain a verb. Common commands include: click here, buy now, and subscribe. Clearly, there’s no question about intentions here, but frankly they’re a bit on the boring side. While it’s true that you don’t have a lot real estate, there’s room to get creative. Remember, it’s not just what you say that counts, but how you say it. This is a chance to enhance your brand voice, so choose your words wisely. How you communicate with your audience says a lot about you, even if only two words. This is a chance to connect with your customer – don’t be afraid to put some personality in it. Blue Apron, for example, encourages people to “get cooking.”
Offer an Incentive
What if we told you that sharing this post on your social media page would automatically enter you in a drawing for a free trip to Disney World? Sadly, we’re not actually holding this contest, but it does sounds like a good reason to share. You have nothing to lose, and who wouldn’t love a free trip to Disney? Remember, if the goal is to get visitors to spread the word about your brand, you need to make sure there is something in it for them. It doesn’t have to be something as elaborate as a vacation, but give them a reason. It could be something as simple as a free-trial or discount.
These are only a handful of suggestions from us here at LinkNow Media. These points that have proven to be effective, but there is no one way going about it. What’s working for you? What isn’t? We’re interested in hearing in the comments section below.