5 Ways to Use Social Media to Boost Your Small Business
At LinkNow Media, we work with small businesses with big growth potential. The question that many small business owners ask us is, “what tools can I utilize to reach more people and make my business grow?” A great tool that is free and easily accessible for most business owners is social media. Popular social media platforms, such as Twitter, Facebook, Instagram, and Snapchat are great ways of reaching out to potential clients and spreading the word about your small business, brand or service. The following blog post will explore the top 5 ways to use social media to boost your small business.
Show Some Personality
Customers love to connect with brands and companies through identifying with their brand personality. At LinkNow Media, we always recommend that small businesses let their own personality show through their social media accounts. This can be done by incorporating humor into your social media posts with quirky blurbs and captions. Humor is something that almost everybody can relate to. It will humanize your brand and make it seem more approachable as well as easier to relate to.
Doing livecasts and streams are a great way to connect with potential clients. This is a great opportunity to do live product demos, and answer any questions or chat directly with your followers. A fun way to entice people to tune into your life feed is to offer a giveaway or prize to a subscriber!
Create a Pinterest
Pinterest is a highly-underrated website when it comes to social media. On Pinterest, you can curate a selection of boards to showcase your personal brand aesthetic. Not all the pictures that you “pin” have to be your personal photos. You can browse other people’s pins to cultivate a certain mood on your company’s Pinterest page. This can be used as a kind of mood board that your clients and customers can use while getting to know your company better.
In the world of marketing and social media, the more you post, the better. The more frequently people view your posts, like them, reblog them and follow you, the more frequently sites like Instagram and Facebook post your updates at the tops of people’s feeds. This keeps your company at the forefront of people’s news feed, and therefore at the forefront of their mind. The more they stay engaged with you, the more likely you are to attract potential customers and repeat clients.
Use Hashtags Wisely
Hashtags are a type of coding or data tag used on social network and blogging sites that allow users to search for and find specific content easily. If you use a hashtag, your post will show up on people’s feeds that share the same interest as the hashtag. This simple technique is a great way to reach a wider audience. The great thing about hashtags is you can personalize them to your brand and create a brand following this way.