Video SEO: Making it Work for You
With the rise of YouTube, the use of video online has been increasing in every industry. While we may hear the most about YouTube masters such as PewDiePie who spend their time playing games and occasionally slipping up and causing the disastrous “adpocalypse,” vloggers and gamers aren’t the only ones out there using video to their advantage.
The best way to start off thinking about using video for your company, is to think about how written SEO works. One of the best tools for building your online presence is through link building. This process involves sharing valuable information in the right circles and then linking back to your website.
See how this can apply to video?
By creating a valuable video in your field, and sharing it on your website as well as video sharing websites such as YouTube and Vimeo, you will be piquing the interest of many future clients.
Why People Love Video
The people have spoken, and they love video!
In 2017, video accounted for 74% of all online traffic, with 55% of people watching videos online every day. These videos came from a wide range of platforms including YouTube, Vimeo, Facebook, Twitter, and hundreds more. Fifty-nine percent of executives agreed that if text and video are available on a single topic, they will choose video, and simply including a video in your landing page can increase conversion by 80%!
People love video because it’s the least amount of work. You can put video on while doing something else and let it provide you with information. If it’s instructional, active visuals are helpful. And, video that includes subtitles and sound gives browsers the option to read or listen as they choose.
Before the SEO
Before you start buffing your video up with SEO you’re going to have to create one. And, while there are a lot of valuable videos on YouTube and articles online to advise you on how to create a good video, we recommend you consider the following:
- Value
- Creativity
- Entertainment
A video meant to bring potential clients to your website should always have actual value, take some creativity to produce, and be entertaining. This can be tough to achieve with some topics, but is not impossible.
Getting Noticed
Did you know that your videos can be interactive? YouTube makes this especially easy with the ability to add call to action buttons at whatever point you like throughout your video. Just don’t spam them or your clients will get annoyed fast.
Always fill out every bit of information possible when you’re uploading. By choosing the right categories you’ll ensure that you’re catalogued properly—and we all know how much search engines like proper cataloguing.
Finally, use your hashtags! Video hosting platforms will always allow you the option to incorporate keywords and hashtags and not using them is simply shooting yourself in the foot.
Lights, Camera, Action!
Creating a winning video for your company can be as simple as getting a mini tripod for your smartphone and using a bright naturally lit room. From how-tos to interviews with your staff, there’s no end to the content you can produce in video format.
So, have a little fun at work today, and benefit from it with a great boost to your SEO!
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