SEO Basics: Reminders For Small Business Owners
If you’re a small business owner, it pays to know the basics of SEO. If you’re new to SEO blogs, posts that cover algorithm updates and PPC strategies might be confusing and overwhelming. That is why it is always a good idea to go back to the basics and take a look at SEO in its simplest form. This is what we’re doing today. SEO strategies can be difficult to understand, so its important to remember that underneath the complexities lies a very simple goal: getting found. Below are some basic points that will be helpful for having future conversations with your web designer or online marketing specialist. We have also provided you with a few other resources that do a great job breaking down the complexities.
What is SEO?
SEO, which is an acronym that stands for Search Engine Optimization is a fairly new phenomenon that arose out of the exponential growth of online marketing in business. Here at LinkNow Media, we’ve seen countless companies move their marketing strategies more and more towards digital content, and this migration of business into online business means that traditional approaches are becoming less applicable. SEO is a relatively new facet of online marketing that harnesses the power of search engines like Google, Bing or Yahoo! to bring traffic to a particular website. That all sounds well and good, but there’s a good chance that you’re sitting there thinking, “That’s all well and good, but what is it?”
How Does it Work?
When you sit down and type a search phrase into your preferred search engine, you probably don’t spend too long going through all the pages of results. Most likely you’ll find yourself clicking on one of the links you get on the first or second page of results. So, it goes without saying that, if you’re a business owner offering people a specific service, you want your website to pop up as soon as possible in search engine results when a prospective client searches for that service. SEO is a way to make sure that a search engine ranks your website highly enough that it’s quick and easy for people to find. Here is a previous post which covers that. That being said, succinctly defining SEO is a hard thing to do because it’s not a one step strategy. SEO involves a set of best practices and different techniques that are constantly evolving to fit the standards of various search engines. When it comes to SEO marketing, SEO boils down to insuring that your website is working with, and not against, the power of search engines.
SEO For Small Business Owners
Online marketing can be a daunting task for even the most seasoned SEO whiz, the methodologies and tactics for effective content are changing constantly as our information systems advance. Implementing effective online marketing doesn’t have to be as scary as it may seem. There are a number of valuable resources that deal head-on with how to approach, such as this online marketing guide your can find here.
When it comes down to implementing a solid SEO strategy you can find guides that walk you through whole process, like the one found here from Moz. Once you’ve got the foundational knowledge of SEO best practices in your back pocket, online marketing starts to be about staying abreast of new developments and cutting edge advancements in the world of content analytics.
If you have any questions or comments, let us know below!
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