3 Types of Content That Every Small Business Owner Should Be Using
Once upon a time, the SEO world was transfixed on picking a keyword and getting that keyword to appear as many times as possible throughout the text. If you were repairing AC units in Tampa, FL, you let your Tampa, FL clients know that you were a AC repairman in Tampa, FL offering AC repairs to Tampa, FL homeowners with malfunctioning AC units. This practice of keyword overload is called keyword stuffing, and it’s no longer effective at getting a site to rank well. Search engines have become more sophisticated in scanning content, and that means you’ll have to do more to get noticed.
Content comes in all shapes and sizes!
In case you haven’t heard, content is king. That phrase gets tossed around a lot in the digital marketing industry, and it isn’t hard to see why. Quality content can do amazing things for your company, from enhancing your brand, to strengthening customer loyalty, to increasing your ROI. If you’re a small business owner, chances are you are already using web copy, articles, and blogging. When it comes to reaching a wider audience, it pays to use different forms of content. Here are three you should consider:
Infographics
It’s no secret. People respond to images. Visual optimization is a great strategy for increasing your web presence, promoting your brand, and driving traffic to your website. Infographics can make complex data or stats easy to read in a fun and colorful way.
Email Campaigns
Email campaigns are a great way to target people who have shown interest in your product or services. It is also a way to tell loyal clients about ongoing sales and promotions. If you are a business looking to grow sales, you need an effective email marketing campaign, especially if you are an ecommerce business.
Memes
Attention spans are getting shorter. Incorporating memes into your company’s blog will not only keep readers interested, it will also show that you are a company that knows how to take joke.
Closing
Those are just three types of content. There are other ways to engage with your current and prospective customers. Think outside the box! Comics, videos, and gifs can yield many benefits over traditional forms of content (but don’t ditch the blogging). Sometimes, all it takes is a funny meme for a person to share your blog. Don’t be afraid to give it a try, but always remember to keep your target audience in mind.
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