3 Tips For Running a Successful Email Marketing Campaign
Let’s face it, emails can be annoying. They tend to take a back seat to everything: Facebook, Snapchat, Twitter – and it isn’t hard to see why! A majority of emails don’t need an immediate response, or a response at all. So, if you are looking to use emails as part of your marketing campaign for your business, you need to be on the ball. You can’t just go on autopilot. Nothing will turn off a prospective customer more than a bunch of spam-like emails telling them what to do. You need to know your audience, and you need to connect with your audience. When done right, email campaigns can do amazing things for your company, such as engage loyal customers, re-engage inactive contacts, and convert leads into customers. Here are three tips to keep in mind when it comes email automation software:
Make it responsive
Mobile-friendly this, mobile-friendly that. At this point, you may be tired of everyone telling you that your site NEEDS to be mobile-friendly, but your site needs to be mobile-friendly – and so do your email campaigns. People are using their mobile devices on the go, so that means they are checking their emails whenever they get the chance. If your email campaigns aren’t accessible on all devices, you are losing subscribers faster than you can count.
Know your clients
When it comes to email marketing campaigns, relevance is key. The biggest mistake you can make is thinking of your prospective customers as numbers on a mailing list. Who exactly are you trying to reach? Track user behavior, and follow suit. Give new subscribers a friendly welcome email, motivate a contact who seems on the fence by letting them in on a special deal, or show your engaged contacts content they are already interested in. You should send different emails to customers at different stages in their buying process.
Keep it simple
No one wants to waste their time reading emails, so make sure your subject lines are informative. When it comes sales and promotions, keep it short and sweet. Again a majority of your subscribers will be reading these emails on their mobile devices, and they will not want to scroll through a long email.
Closing
When it comes to email marketing campaigns, be as personable as possible. Don’t be pushy, be informative. As is the case with any marketing campaign strategy, you may need to make adjustments along the way depending on what’s working and what isn’t. Don’t get discouraged!
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