Preparing for Boxing Day and Boxing Week
Boxing Day is fast approaching! Occurring December 26th, every online marketer should start giving serious thought to their strategy to drive business on this important retail day.
Each year, shoppers spend billions during Boxing Day and Boxing Week. With this steady growth, it’s safe to say that there’s going to be just as much spending taking place this year.
So how can you prepare and cash in on the biggest retail week of the year?
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Make sure that your website is functional:
Before anything else, you’re going to need to make sure that your website is at its best. Does your cart ever glitch out? Is your inventory count accurate? Even if you think everything is in order, double-check it. Triple-check it!
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Make sure your SEO is functional:
Being found is the first step. If you have poor search engine optimization, that’s not going to happen. If you’re unsure how to buff up your SEO, contact a company like LinkNow Media who can do it for you!
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Create a calendar:
Planning out all of your promotions in advance will ensure a smooth sale. What ad channels are you going to focus on? Blog posts, email marketing, pay-per-click (Google adwords), and social media are all important tools for showing clients the deals they can get when they shop with you. Try using tools like Hootsuite if you want to manage multiple social media accounts at once! Also, consider having mul-tiple small sales leading up to the big day on Boxing Day to build even more hype.
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Get creative:
If you’re not able to create eye-catching ads yourself, hire a graphic designer or marketing company who can. Just as SEO is important, the ads you spread around have to look great. If your website looks amazing but has no SEO, it won’t be seen. If your ads are everywhere but look awful, no one will click them. The triangle of website design, marketing design, and SEO has to be functioning on all points.
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Test for demand:
You’re going to make sure that your website can handle thousands of visitors and also make sure that you have the inventory to satisfy them all.
If you’ve done your optimization properly and started soon enough, you’ll have cli-ents pouring in on December 26th and the last thing you want is for your website to shut down!
When done right, retail companies can cash in big during Boxing Week. And being online means that you get to the sales without having to get security involved during notorious Boxing Day battles!
Preparing for such a big sale can be stressful, but by working with a company like LinkNow Media, you can benefit from the best SEO and marketing around, and simply sit back and reap the rewards when Boxing Day rolls around.
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