It’s Time to Revamp Your Content Marketing Strategy!
How we consume information has changed drastically over the years, especially online. With tons of information clamoring for our attention, we don’t have the time or capacity to read through text that isn’t speaking to us. We want to be entertained, engaged, and informed. If we aren’t getting the experience we’re looking for, we’re going elsewhere.
This isn’t anything new, and site owners are beginning to catch on. Content everywhere is becoming more personalized, thoughtful, and direct. That means you’ll want to step up your content marketing game as we approach the new year. Your competition is likely looking to revamp their content marketing strategy too, so you’ll need to do more to get noticed. Here are some important points to keep in mind as you rework your strategy:
Plan!
When it comes to your content marketing strategy, planning is key. Never rattle off an article on a whim simply because you feel the need to get something out there. You are telling a story, so it’s important that you keep it the it focused. Whatever the trajectory or over-arching theme, content should be thoughtful and economical. If you frequently read blogs about SEO, you likely come across posts that revolve around the importance of speaking to your target audience. Speak to your target audience, or else your content is falling on deaf ears.
Entertain!
Prospective customers are looking for useful information about your company, services, and products. That doesn’t mean that they want to be reading through long scrolls of text to obtain this information. Incorporating other forms of content, such as infographics, videos, and gifs will provide them with a source of entertainment. It’s becoming apparent that more websites are using interactive content to entertain readers. Don’t delay experimenting with these forms of content. Test to see what’s working and what isn’t! Think outside of the box!
Personalize!
Time is more valuable than money. You know this. When prospective customers are visiting your website, they are giving you their time. Don’t waste it. Again, have your target audience in mind. It’s good to remember that the people who are visiting your website these days are very different from the people who were visiting your website 5 or 10 years ago. The new generation has grown up always having the internet, so they consume information differently than Gen Y-ers, and even some Millennials. The younger crowd knows a thing or two about building relationships online, so traditional forms of advertising just don’t register. Your content needs to speak to individual personas, not a large group.
Closing
If you’re getting the results you hoped for, it might be time to switch gears with your content marketing strategy. As you look to improve your website’s content, you may notice that content writing services have increased in price. This is relatively recent spike, and it’s happening everywhere. More and more, site owners are beginning to see just how valuable thoughtful, optimized content is for driving traffic and increasing sales. Don’t let the price tag turn you off. Quality content is an invaluable investment. You’ll be sure to reap the benefits.
Share:
