#GivingTuesday is A Thing That You Should Be Doing
Thanksgiving is this Thursday, and that means it’s the beginning of the holiday shopping season. Black Friday, Small Business Saturday, and Cyber Monday are the days that follow Thanksgiving, and mark the busiest shopping period of the year. At this point, adding a fourth day to the mix might be too much to stomach, but before you roll your eyes, you should know that this day isn’t about scoring a deal on a new TV. Giving Tuesday, more recognizable as #GivingTuesday, is an anecdote to these three days of consumption. It’s a day focused on giving.
#GivingTuesday is huge on social media, so we’re going to look at it from a marketing standpoint. Of course, doing something good feels, well, good, but it’s also an opportunity to enhance your brand. People like seeing people come together to give back to the community, whether that means spreading the word about a worthy cause on Twitter or encouraging your Facebook friends to donate to a local charity. #GivingTuesday is only a week away, but that doesn’t mean it’s too late to give back. It’s never too late. Here are some tips:
Create Enticing Content
You should always look at posts as part of a bigger story, whether you are updating a Facebook status or writing a blog. The same goes with your fundraising campaign. Your audience is more likely to choose a charity that’s important to you or that affects you or your community. Perhaps there is someone at your office who suffers from a chronic illness and can share their story?
Ask Influencers to Share
The most successful companies use influencers to help spread the word about their brand. A great way to help your cause gain momentum is by approaching someone who has pull in the digital sphere. Consider asking someone with a large social media following to share your cause on their social media pages. This is a great way to expand and reach communities beyond on your own.
Use A Social Fundraising Platform
Crowdsourcing websites are free to create and easy to use. GoFundMe and Kickstarter are just two of the many sites that allow supporters to donate to your cause quickly and easily. Once built, share your crowdsourcing website on your social media pages. Remind people who can’t make a monetary donation that sharing the post is 100% free!
Incorporate Visuals
If your company has collaborated with a local charity or nonprofit in the past, and you have pictures, use them in this year’s fundraising campaign. Visuals are a great way to show how much their contributions make a difference.
Build a Landing Page
You likely already have one landing page somewhere on your website. If you are getting calls, it’s working, so incorporate the same strategies when it comes to this landing page. Make sure your call to action is clear, your headline is optimized, and your visuals are meaningful. Once created, share the landing page anywhere you can: social media posts, blog posts, email campaigns, and any other relevant pages.
Closing
There’s a tendency for people to think that the world of social media is cold and antiseptic. #GivingTuesday shows that the opposite is true. People coming together to volunteer, donate, and or spread the word about a cause is what the holiday season, and #GivingTuesday is all about and it can encourage people to get involved who otherwise might not have. Make it easy for your social media followers to donate to or spread the word about your cause by following these tips.
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