Local Marketing: Who do we Look up to?
Our world would be nothing if it weren’t for the educators that help society to evolve. Humanity is always changing and growing and at LinkNow Media we’re not afraid to admit that there are a lot of talented people out there who inspire our change and growth.
When it comes to local marketing, there are a few masters out there, and three of our personal favorites are Mike Blumenthal, David Mihm and Joy Hawkins.
Leaders in their field, these three are always paving the way with new information and techniques that allow companies like LinkNow to up our game.
Specializing in developing and assessing feedback and review strategies for location based businesses, local search consulting, Google maps, and local search optimization, Mike’s goal is to help local businesses do better and be better through feedback and reviews.
Starting his work in marketing and technology in 1980, Mike now works as an author and presenter with Local University and Blumenthals.com, and helps to conceive and design the online customer feedback and review management systems for local businesses through GetFiveStars.
We’ve talked about how important reviews are for any business in this day and age, but Mike really takes it to the next level. Widely cited as the foremost local search expert in North America, his prolific article writing on the topic and inspiring speeches at local SEO conventions are really worth a search!
Producing handcrafted local search commentary since 2006, David Mihm launched the popular getlisted.org—now owned by Moz.com. Still acting as Director of Local Search Strategy over at Moz, you’d be hard pressed to find a better resource. Nine out of ten times you search for something local marketing related, you’re going to find yourself on a Moz article.
David is a regular speaker at major industry events and through his personal “Mihmorandum” blog, he shares his knowledge for free. His most known articles include “The Ten Commandments of Online Marketing for Small & Local Business” which provides step-by-step instructions for the small business “just trying to get a handle on this whole internet marketing thing”, as well as “The Most Important Local Citations by City” and “The Most Important Local Citations by Industry”.
If you need help making sense of local SEO, Joy Hawkins is the woman to do it. Working in the local SEO space since 2006, she is a Google My Business top contributor, and writes for many online communities such as Local Search Forum and the Local University Forum. She also contributes to the Moz Local Search Ranking Factors survey and owns Sterling Sky in Canada—an amazing source for learning more about the field.
Through Sterling Sky you can find a wealth of valuable information on reviews, succeeding with Google posts, GMB listings, and much much more.
Go Forth and Learn!
If you’ve ever been looking for the ideal jumping off point to start your adventure into local SEO, these three are the best sources to start with.
So, set aside an afternoon, pick up your laptop or tablet, and get reading!Share: